Google AI Overviews, ChatGPT Search, and Perplexity are rewriting how people find businesses. GEO (Generative Engine Optimisation) ensures your brand is cited, trusted, and recommended when AI generates answers for your target customers.
AI Search Market Share — 2026
Generative Engine Optimisation (GEO) is the discipline of making your website the source that AI systems cite when generating answers for user queries. When someone asks Google, ChatGPT, or Perplexity a question relevant to your business, GEO determines whether your brand appears as a trusted reference — or remains invisible.
Traditional SEO targets the ten blue links. GEO targets the AI-generated answer that now appears before those links for roughly half of all searches. Research from major search analysts shows that AI-cited sources receive 3-5x more qualified traffic than equivalent organic ranking positions, because the AI answer pre-qualifies intent.
For Toronto businesses, this is an extraordinary first-mover opportunity. The vast majority of your competitors are not yet optimising for AI search. Brands that establish AI citability now build a compounding advantage that will be extremely difficult for late movers to overcome.
AI Overviews push blue links down the page. Brands not cited in AI answers lose visibility even if they rank #1 organically.
Most businesses haven't started GEO. Early optimisers dominate AI citation for their keywords before the space becomes competitive.
Boomy was one of the first Toronto agencies to build a dedicated GEO practice, giving us 18+ months of real-world data on what earns AI citations.
A comprehensive approach to earning AI visibility across every major platform.
AI models understand the world through entities — named brands, people, and concepts they've learned to associate. We establish your brand as a recognisable, trusted entity in Google's Knowledge Graph through structured data, Wikipedia-style references, and authoritative mentions across the web.
AI systems prefer content that is factual, well-structured, comprehensive, and directly answers questions. We create and optimise your content to match the answer patterns AI models favour — including clear definitions, numbered processes, and cited statistics that AI engines surface with confidence.
Rich schema markup tells AI crawlers exactly what your content means. We implement FAQPage, HowTo, Article, Product, and LocalBusiness schema across your site so AI systems can extract and attribute your answers with precision.
AI systems weight sources by perceived authority. We build the backlink profile, brand mention footprint, and E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) that make your site a preferred citation source over less established competitors.
We query major AI engines weekly across your target keyword set and track when and how your brand is cited, at what frequency, and with what sentiment. Monthly reports give you a clear picture of your AI search visibility and how it's trending.
We analyse which of your competitors are being cited in AI answers for your most valuable queries, what content earned those citations, and build a targeted plan to displace them or dominate unclaimed territory.
A structured, research-led approach that delivers measurable citation gains.
We benchmark your current citation rate across Google AI Overviews, ChatGPT Search, and Perplexity for 50+ target queries.
We map your brand's entity graph and identify gaps in knowledge base coverage, structured data, and authoritative citations.
Existing pages are rewritten to match AI citation patterns: direct answers, clear structure, verified facts, and comprehensive coverage.
We create GEO-optimised content targeting high-value queries where you're currently absent from AI-generated answers.
PR placements, link acquisition, and brand mention campaigns expand your entity footprint across the sources AI systems trust.
Weekly citation tracking feeds a continuous optimisation loop, expanding your AI-visible keyword footprint every month.
We'll run a free AI visibility audit — checking your citation rate across Google AI Overviews, ChatGPT Search, and Perplexity for your top 20 keywords.