Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide website operators with information about how their site is being used.

Cookies are not programs and cannot carry viruses or install malware on your device. Most web browsers accept cookies by default, but you can modify your browser settings to decline cookies or to alert you when cookies are being sent. Declining certain cookies may affect your ability to use some features of our website.

In addition to cookies, we may also use similar technologies such as web beacons (also known as "tracking pixels" or "clear GIFs"), local storage, and session storage. This policy applies to all such technologies collectively referred to as "cookies."

2. Who Sets Cookies on This Website?

Cookies on boomymarketing.com are set by:

• Boomy Marketing Inc. (first-party cookies): Cookies we set directly to enable core website functionality and measure our website's performance
• Third-party providers (third-party cookies): Cookies set by external services we use, such as Google Analytics, Google Ads, Meta Pixel, and LinkedIn Insight Tag. These third parties have their own privacy policies governing how they use cookie data

3. Categories of Cookies We Use

We group the cookies on our website into four categories based on their purpose:

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core features such as page navigation, security, and access to secure areas. Without these cookies, services you have requested cannot be provided. These cookies do not require your consent under Canadian privacy law.

Cookie Name	Provider	Purpose	Duration	Type
__cf_bm	Cloudflare	Bot management and security — distinguishes humans from automated bots	30 minutes	Essential
PHPSESSID / session	boomymarketing.com	Maintains your session state across page requests	Session	Essential
cookie_consent	boomymarketing.com	Stores your cookie consent preferences to avoid asking on every visit	1 year	Essential

3.2 Analytics and Performance Cookies

These cookies collect information about how visitors use our website — for example, which pages are visited most frequently and whether visitors receive error messages. All data is aggregated and anonymized. We use this information to improve our website's performance and usability. These cookies require your consent.

Cookie Name	Provider	Purpose	Duration	Type
_ga	Google Analytics 4	Distinguishes individual users; used to calculate visitor, session, and campaign data	2 years	Analytics
_ga_[ID]	Google Analytics 4	Stores and counts pageviews; maintains session state	2 years	Analytics
_gid	Google Analytics 4	Distinguishes users for a 24-hour period	24 hours	Analytics
_gat	Google Analytics 4	Throttles request rate to limit data collection on high-traffic sites	1 minute	Analytics

3.3 Functional Cookies

Functional cookies enable enhanced website features and personalization, such as remembering your language preference, region, or any customizations you have made. Disabling these cookies may affect the quality of your experience but will not prevent you from using the website.

Cookie Name	Provider	Purpose	Duration	Type
lang	boomymarketing.com	Remembers your language or locale preference	1 year	Functional
_hjSessionUser_[ID]	Hotjar (if active)	Sets a unique user ID to track behaviour across visits for heatmap and session replay analysis	1 year	Functional

3.4 Marketing and Advertising Cookies

These cookies track your browsing habits and online activity to help deliver more relevant advertising across the web. They are set by our advertising partners (Google, Meta, LinkedIn) and are used to build a profile of your interests. This enables us and our advertising partners to show you relevant ads on other websites. These cookies require your explicit consent.

Cookie Name	Provider	Purpose	Duration	Type
_gcl_au	Google Ads	Used by Google AdSense to experiment with advertising efficiency across websites	3 months	Marketing
_fbp	Meta (Facebook) Pixel	Identifies browsers to track visitors across the Meta advertising network for conversion measurement	3 months	Marketing
_fbc	Meta (Facebook) Pixel	Stores ad click information from Facebook to attribute conversions	3 months	Marketing
li_sugr	LinkedIn Insight Tag	Probabilistic matching of LinkedIn members for conversion tracking and retargeting	3 months	Marketing
bcookie	LinkedIn Insight Tag	Browser identifier for LinkedIn advertising features	2 years	Marketing
IDE	Google DoubleClick	Registers and reports user actions after viewing or clicking a Google ad for attribution reporting	13 months	Marketing

4. Your Cookie Choices and How to Manage Them

You have several options for controlling cookies:

4.1 Browser Settings

Most web browsers allow you to manage cookies through the browser settings. You can usually find cookie settings in the "Privacy" or "Security" section of your browser. The links below provide instructions for the most popular browsers:

• Google Chrome — Settings > Privacy and security > Cookies and other site data
• Mozilla Firefox — Settings > Privacy & Security > Cookies and Site Data
• Apple Safari — Preferences > Privacy
• Microsoft Edge — Settings > Privacy, search, and services > Cookies and site permissions

Please note that deleting or disabling cookies may affect the functionality of our website and your ability to use certain features.

4.2 Opt-Out of Analytics

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

4.3 Opt-Out of Interest-Based Advertising

You can opt out of interest-based advertising from participating companies in Canada through the Digital Advertising Alliance of Canada (DAAC) at youradchoices.ca. Note that opting out does not prevent you from seeing ads — it means the ads you see will be less tailored to your interests.

4.4 Platform-Specific Opt-Outs

• Google: Manage ad personalization at adssettings.google.com
• Meta (Facebook/Instagram): Manage ad preferences in your Facebook or Instagram account settings under "Ads"
• LinkedIn: Opt out of LinkedIn's tracking by visiting your LinkedIn account's Privacy Settings, under "Data privacy" > "Ads"

5. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Because there is currently no universally accepted standard for how websites should respond to DNT signals, our website does not currently respond to DNT signals. We will revisit this policy as industry standards evolve.

6. Cookies and Children

Our website is not directed at children under the age of 16 and we do not knowingly use cookies to collect data from children. If you believe a child has provided us with personal information through our website, please contact us at care@boomymarketing.com and we will take appropriate steps to address the situation.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie usage, new features added to the website, or changes in applicable privacy law. The "Last Updated" date at the top of this page will be revised accordingly. We encourage you to review this policy periodically. Your continued use of our website following any updates constitutes your acceptance of the revised policy.

8. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact our Privacy Officer:

For general privacy inquiries, see our Privacy Policy. For our terms of service, see our Terms of Service.